Companies need to realize that in services you need to improve constantly in order to adapt to market’s needs and to avoid losing competitiveness to their main competitors. This clearly shows that enterprises need to show the value of their products and why clients should prefer to invest on them, which can only be done by continuously  update and understand how technological breakthroughs should be seen as a competitive advantage.

Qualified human resources are now a need that should be taken into account when a company is planning their own strategy and that means that every companies needs to do some employer branding in order to promote themselves as a company in which employees are valued, trained and coached.