The aggressiveness of the market urgent the need to reinvent the products and services offered to the final client. Having in its portfolio a wide range of companies in the insurance sector, both traditional and direct type, WINNING Scientific Management developed diverse initiatives – market researches, focus groups, surveys, among others – to better comprehend the reality that insurance companies face nowadays.

Finding crucial the need to innovate in characteristically conservative sector, insurance companies have to find new ways to attract and to retain its customers, by developing different forms to approach them, create products adapted to their real needs or offering something they can’t find in the market. It is also important to be aware of the best practices being already being implemented in the market and the emergence of new technologies, wisely choose the investments that will return more value for the company without neglecting the regulatory requirements.