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Hotel and Tourism
Tourism has been influenced by the progress of technology that daily shapes the daily lives of consumers. It has become an integral part of daily life with the existence of mobile internet, smartphones and navigation systems, in which people join to be connected to the digital world. This behavior in modern society and new technologies, has transformed as tourists seek, explore and make bookings, plan their trips and stays, etc. In this context, marketing in real time and its dynamics will be highly valued in the future.
GLOBAL CHANGE
Nowadays, we are witnessing as ethnic, cultural, religious and political differences, can cause some tension (political unrest, terrorist attacks, protests riots), which could affect the growth of the Hotel Industry and Tourism.
FOCUS ON COSTUMER’S EXPECTATIONS
The ability to meet and continually anticipate customer needs remains a priority. So it becomes crucial to create unique and personalized experiences for the various segments of the industry. In parallel, new approaches to marketing will have to be developed and updated to effectively reach the target consumer.
KEEP THE FAST RYTHM OF TECHNOLOGY IS DIFFICULT AND EXPENSIVE
Tools that can boost the industry, such as automatic booking systems via mobile devices, developing aggregation systems and customer data analysis, among others, have a very high cost implementation and update, but seriously beneficial for any business.
There is a growing trend in the industry at European level, and in particular, in the national context, the Hospitality has registered a position at the top economy in most sectors. Thus, there is an increase of competition, forcing hotels to develop strategies for attracting and retaining customers, focusing on understanding the costumer journey experience and their pain points. Thus, knowing better the customer, the industry can adapt their offer to the needs leading to increase billing.
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WINNING Market Report - Hotel & Tourism 2016 |