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Gestão de Inovação

To keep an active and sustainable presence in the market, organizations must master competitive intelligence and analyse their sources of competitive advantage. It is essential to master the processes of market research, idea’s generation, costumer journey and so many others, so that projects turn into effective benefits. Also, an efficient Innovation Operation Model is always a plus. The new value propositions generated (innovations) should be translated, not only in new products and services, but also into new processes and business models.

 

Given the unpredictable and increasingly speed and competitive environment, companies are challenged to identify new ways to create value and explore market opportunities. In order to do that companies must know how to involve strategic stakeholders (internal and external) in co-creation processes and understand their main pains and needs. New and innovative ways to run the business will guarantee costumers and employee satisfaction and above all value added and the business sustainability. Continuous innovation and organizational regenerations thus become imperative for a profitable and structures growth.

 

The need for continuous reinvention is often difficult to trigger, structure and manage. Few companies hold a rational and intelligent innovation process, aligned with organizational strategy, that can identify market opportunities and improve organizational performance.

Main challenges:

  • Identify where to innovate and with how much intensity;
  • Analyze clients in order to meet their needs and expectations;
  • Predict the future in order to be prepared for what is coming (trend analysis);
  • Be aware of competitors moves;
  • Be prepared for changes;
  • Identify growth opportunities;
  • Generate ideas aligned with corporate strategy;
  • Develop critical thinking.
Expected Outcomes with Strategic Management:

  • Increase Sales;
  • New clients;
  • New products, services, technology, channels and business models;
  • Customer Satisfaction improvement;
  • Strengthen Customer Experience;
  • Strengthen Organizational Culture;
  • Employee satisfaction improvement;
  • Quick wins identification.

Innovation thus became imperative and should be managed as a mandatory subject present in the main corporate responsibilities agenda requiring that each functional area responds in different and innovative ways to address these challenges.

 


The lack of innovation and flexibility makes companies vulnerable to environmental instability, losing competitiveness in the market. Usually there are specific pains while addressing this subject.

Services in strategic management are structured as an end-to-end project and seek to accelerate our customers growth track and increase organizational performance, through:

 

Strategic Intelligence
HOW DO WE ADDRESS THE PAIN POINTS?

Support in the analysis of the competitive environment, trend analysis and needs of all the relevant stakeholders, enabling the identification of market opportunities and/or operational efficiency and valuable insights that will sustain decision making.

OUR PAIN RELIEVERS

  • Trend Analysis;
  • Sector Benchmarks; Market Research;
  • Consumer Trend Workshops;
  • Stakeholders Engagement Processes
Innovation Assessments
HOW DO WE ADDRESS THE PAIN POINTS?

Support in the identification of potencial gaps between organizational performance, best market practices, competitive positioning and growth needs/cost reduction..

OUR PAIN RELIEVERS

  • Health Portfolio Check;
  • Deep Innovation Assessment;
  • Innovation Roadmap
Inovation Management Systems
HOW DO WE ADDRESS THE PAIN POINTS?

Support in the implementation of frameworks that will allow companies to innovate continuosly their offerings and their business model in order to maintain talented people and boost competitive advantage

OUR PAIN RELIEVERS

  • Support the implementation and certification of Innovation Standards and frameworks (NP 4457:2007;IMBOK;ISO/TC 279)
"Boost me up" Programs
HOW DO WE ADDRESS THE PAIN POINTS?

Support in the identification of challanges and new opportunities around products, services, strategy, efficiency, operational performance, revenues and business models

OUR PAIN RELIEVERS

  • Driving Change Programs;
  • Distinctive Customer Experiences Programs;
  • Winning Moments Challenges;
  • Workshops: Innovation Strategy; Desingn Thinking; Business Model Innovation; Value Proposition; Open innovation.
Training Programs
HOW DO WE ADDRESS THE PAIN POINTS?

Support in providing the right skills and techniques to facilitate innovation management and to identify new potencial business opportunities in the market

OUR PAIN RELIEVERS

  • Entry level programs;
  • Advance level programs;
  • Expert level programs;

(see our training catalogue)

SMAT Communication
HOW DO WE ADDRESS THE PAIN POINTS?

Facilitation of the change management process by supporting and planning communication.

OUR PAIN RELIEVERS

  • CEO Innovation Pitch
  • Change Management Communication Plans.

We developed several tools to understand organizational needs for innovation, analysing business gaps and identifying the roadmap to fulfil these gaps.

 

INNOVATION QUICK SCANS


Innovation Awareness:

Diagnosis that allows organizations to understand and to be aware of the importance of innovation.

 
 
 
 
 

Innovation Maturity:

Diagnosis that allows organizations to understand their innovation maturity situation in terms of strategy, capacity and discipline.

 
 

 

Business Model Evaluation:

Diagnosis that allows organizations evaluate their current business model through a dynamic SWOT analysis.

Innovation appears when healthy conversations are in place. We would love to hear from you. Challenge us!

Vera Oliveira Santos
Head of Innovation Management Competency Center

  • Alameda dos Oceanos, N.º 41P Parque das Nações
    1990-203 Lisbon
  • Email: vera.santos@winning.pt
  • Mobile: +351 919 598 811
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