Gestão de Inovação
To keep an active and sustainable presence in the market, organizations must master competitive intelligence and analyse their sources of competitive advantage. | It is essential to master the processes of market research, idea’s generation, costumer journey and so many others, so that projects turn into effective benefits. Also, an efficient Innovation Operation Model is always a plus. | The new value propositions generated (innovations) should be translated, not only in new products and services, but also into new processes and business models. | |||
Given the unpredictable and increasingly speed and competitive environment, companies are challenged to identify new ways to create value and explore market opportunities. | In order to do that companies must know how to involve strategic stakeholders (internal and external) in co-creation processes and understand their main pains and needs. | New and innovative ways to run the business will guarantee costumers and employee satisfaction and above all value added and the business sustainability. | Continuous innovation and organizational regenerations thus become imperative for a profitable and structures growth. | ||||
The need for continuous reinvention is often difficult to trigger, structure and manage. Few companies hold a rational and intelligent innovation process, aligned with organizational strategy, that can identify market opportunities and improve organizational performance.
Main challenges:
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Expected Outcomes with Strategic Management:
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Innovation thus became imperative and should be managed as a mandatory subject present in the main corporate responsibilities agenda requiring that each functional area responds in different and innovative ways to address these challenges.
The lack of innovation and flexibility makes companies vulnerable to environmental instability, losing competitiveness in the market. Usually there are specific pains while addressing this subject.
Services in strategic management are structured as an end-to-end project and seek to accelerate our customers growth track and increase organizational performance, through:
Strategic Intelligence | ||
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HOW DO WE ADDRESS THE PAIN POINTS?
Support in the analysis of the competitive environment, trend analysis and needs of all the relevant stakeholders, enabling the identification of market opportunities and/or operational efficiency and valuable insights that will sustain decision making. |
OUR PAIN RELIEVERS
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Innovation Assessments | ||
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HOW DO WE ADDRESS THE PAIN POINTS?
Support in the identification of potencial gaps between organizational performance, best market practices, competitive positioning and growth needs/cost reduction.. |
OUR PAIN RELIEVERS
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Inovation Management Systems | ||
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HOW DO WE ADDRESS THE PAIN POINTS?
Support in the implementation of frameworks that will allow companies to innovate continuosly their offerings and their business model in order to maintain talented people and boost competitive advantage |
OUR PAIN RELIEVERS
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"Boost me up" Programs | ||
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HOW DO WE ADDRESS THE PAIN POINTS?
Support in the identification of challanges and new opportunities around products, services, strategy, efficiency, operational performance, revenues and business models |
OUR PAIN RELIEVERS
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Training Programs | ||
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HOW DO WE ADDRESS THE PAIN POINTS?
Support in providing the right skills and techniques to facilitate innovation management and to identify new potencial business opportunities in the market |
OUR PAIN RELIEVERS
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SMAT Communication | ||
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HOW DO WE ADDRESS THE PAIN POINTS?
Facilitation of the change management process by supporting and planning communication. |
OUR PAIN RELIEVERS
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We developed several tools to understand organizational needs for innovation, analysing business gaps and identifying the roadmap to fulfil these gaps.
INNOVATION QUICK SCANS
Innovation Awareness:
Diagnosis that allows organizations to understand and to be aware of the importance of innovation.
Innovation Maturity:
Diagnosis that allows organizations to understand their innovation maturity situation in terms of strategy, capacity and discipline.
Business Model Evaluation:
Diagnosis that allows organizations evaluate their current business model through a dynamic SWOT analysis.
Innovation appears when healthy conversations are in place. We would love to hear from you. Challenge us!
Vera Oliveira Santos
Head of Innovation Management Competency Center
- Alameda dos Oceanos, N.º 41P Parque das Nações
1990-203 Lisbon - Email: vera.santos@winning.pt
- Mobile: +351 919 598 811