CRM vs. CMR – What is CMR and what are the differences against CRM? Should (or can) they co-exist?

The customers are the center of attentions in all companies. Without them any business can’t grow. And the current economic climate they, the customers, are the master key in the company’s growth.

Customer Relationship Management is a great tool to predict what the customer needs, but this paradigm is changing because the new concept of Customer- managed relationship. This new concept takes us to social network world where customers can perform comments about services and products offer by companies. Businesses can take advantage with these two approaches because they can perform several tests about new services and products and register the opinion.
1. Introduction
Nowadays, consumers are no longer passive receivers of masscommunication messages. With product and service options exploding on different multichannel purchase opportunities, the balance of power has shift to the consumer, and thereby it requires important steps for successful relationships  between sellers and buyers. Customer Relationship Management (CRM) tools and strategies became…

Are you interested in this Topic?
Do your registration on the WINNING website and download the document here