In last decades, there has been a consumer trend towards adopting a very conscious attitude towards products purchased. In the food industry this development is further enhanced in an environment that grows depending on the concerns and habits that promote quality of life - was added to the diet the attribute "health" - key to promoting a healthy lifestyle. At the same time, globally, is discussed the role of advertising, marketing and new technologies associated with current consumer trends. Ethical issues are also currently part of the discussion, in particular regarding the issues around advertising "misleading", legislative rules that are not complied or excessive information (infoxication) that is not understood or is not properly useful for consumers.

It is imperative to understand the consumer, why he consumes and what they would like to consume. Just based on this deep knowledge of consumers, companies will be able to offer the right products. Success always depends on the client's placement in the center of the organization and the center of decision making.
Betting on permanent adjustment of operations and strengthening the offering with differentiating proposals is the most important revenue for the entire value chain of the food industry, and WINNING can help you in this mission.