Innovation can and should be performed in various ways. The typical innovation of products and services is not enough these days. There are many factors to take into account, and the portfolio of innovation in a company should be directed to all of these factors. Innovation through processes, business model or market are great ways to take your business to a whole new level.

Innovation is seen by many as a way to create new products and services. For some years this was the best known definition of innovation. However, innovation is more than just launching a new product to market, or redesign a service in a different way. Innovation is no longer solely the responsibility of the R&D department. It´s the responsibility of all organization and all the relevant environment.
It is therefore normal that the definition of how to innovate has evolved. It is true that innovation linked to the development of new products and services continues to be relevant and important, but it is also possible to innovate…

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