The customers are the center of attentions in all companies. Without them any business can’t grow. And the current economic climate they, the customers, are the master key in the company’s growth.

Customer Relationship Management is a great tool to predict what the customer needs, but this paradigm is changing because the new concept of Customer- managed relationship. This new concept takes us to social network world where customers can perform comments about services and products offer by companies. Businesses can take advantage with these two approaches because they can perform several tests about new services and products and register the opinion.
1. Introduction
Nowadays, consumers are no longer passive receivers of masscommunication messages. With product and service options exploding on different multichannel purchase opportunities, the balance of power has shift to the consumer, and thereby it requires important steps for successful relationships  between sellers and buyers. Customer Relationship Management (CRM) tools and strategies became…

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The decision-making driven by big data is now being widely recognized, and there is growing enthusiasm for this notion, which has taken companies to develop the skills required for data scientists.

Digital Era improved analytics and increased connectivity through new technology, which results in an explosion of the amount of data. Through better analysis of large data volumes that are becoming available, there is the potential to make advances in many scientific disciplines and improve the profitability and success of many companies. Big data is considered the next frontier for innovation, competition and productivity. However, due to this explosion of data, many challenges have raised and should be addressed in order to fully realize this potential.

What is big data?

Big Data is a paradigm for enabling the collection, storage, management, analysis and visualization of large data sets with heterogeneous characteristics. It allows the combination of two or more sources to generate an insight unavailable from just a single stream of information, which provide valuable information for the most different areas.

The characteristics of big data are known by 3 v’s:

1 – Volume – The huge amount of data that organizations receive daily;

2 – Velocity – The large….

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Have you ever wonder about the importance of having good habits when using your computer? This article is about good habits that you should have to stay healthy, to let your computer stay healthy and especially safe.
As dentists recommend ongoing dental care that includes daily preventive hygiene and regular office visits for all of their patients, with your computer you should do the same, to avoid problems from occurring that might disrupt the use of your computer.

To start with this subject, the main advice I want to give you, is about the way you look at your computer problems. Quite often, computer problems are looked at as catastrophic and non-solvable issues. However the truth is that most computer problems aren’t catastrophic, and you can fix them yourself by upgrading to a better software, cleaning/changing/upgrading your hardware or using recovery/cleaning tools.

Buying a computer, piece of hardware or a software tool

Know how much everything costs. The first tip I can give you, is that you should know when you’re paying too much for a product. Quite often in tech world, people take advantage on other’s lack of knowledge, to sell products over their real price or that do not work as intended.
Second hand products are also good. The second tip, is…

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If you like sports, you tend to like hanging out with other people that like your favorite teams. The same goes with success. If you possess the qualities and characteristics of what it takes to be successful, it’s likely you’ll be attracted to and want to hang out with other people who share your values.

So what if you’re starting to earn some success in life, but want to make the connection to influential people outside your immediate social circles? Connect to those more successful or influential than you the right way with these six smart techniques.

1. Find Connectors

We are no longer bound to geographic areas. If there’s an influencer you’d like to meet, odds are good that you know someone who knows someone who could introduce you. Personal introductions come with…

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These days, work-life balance can seem like an impossible feat. Technology makes workers accessible around the clock. Fears of job loss incentivize longer hours. In fact, a whopping 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week in a Harvard Business School survey.

Experts agree: the compounding stress from the never-ending workday is damaging. It can hurt relationships, health and overall happiness.

Work-life balance means something different to every individual, but here health and career experts share tips to help you find the balance that’s right for you.

1. Attitude is everything

No matter how much you love your job, no matter how big a part of your life it is, ultimately you need to be able to “turn it off” and spend some time not working. This is hard for a lot of people, because their work is…

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“We live in an age of unprecedented opportunity: with ambition, drive, and talent, we can rise to the top of our chosen profession regardless of where we started out. But with opportunity comes responsibility. (…) That means it’s up to us to carve out our place in the world and know when to change. And it’s up to us to keep ourselves engaged and productive during a career that may span some 50 years”

How many times have you asked yourself what are your strengths? Probably a few times.
For each professional, knowing what are their strengths is the starting point to be a better professional. To find out what are your strengths, it is important analyse your actions day by day and found out in which things you are
good at, and what characteristics make you achieve the results that you have claimed to.
Then becomes critical also to know what abilities do you need to enhance in order to get the results you want, and what unproductive habits are preventing you from creating the outcomes you desire.
The secret for success is…

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During our professional life we had the opportunity to work in diversified business environments  that allowed us to observe and learn from colleagues with different personalities and working styles. We learned that certain attitudes and behaviors are excellent tools to overcome issues while others are a complete disaster.

In the current business environment, where the “rules of the game” are constantly changing, and where competitiveness for employment is increasingly demanding, there are certain attitudes and skills that can promote all the potential that people could achieved.

These attitudes and skills will be presented in this paper in six ways that are correlated and when in action are a valuable professional tool. Based on our experience, these are the topics that we recommend you to follow in order to achieve professional success and excellence. However, we are aware that is not always easy to combine and applicate them and…

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Conventional wisdom and best practices tell us that end users and other stakeholders must be involved in IT application and other product requirements definition. In traditional mode, the involvement is before design and development. With an Agile approach the users must be an integral part of the project team.

“What to do when users are not available?”

Can you wait for them to get on board the development train? That might take a long while and delay a project that can provide significant benefits to the organization.

Can you force them to get on? That might get you started, but, as soon as they can or must they’ll jump off and your project will be delayed. Sometimes they will even derail the train.

What if you just start without them? Radical and risky you might say, though it might be the best way to get moving and deliver a useful product in the shortest amount of time. Think of a requirements-without-users approach that is like prototyping. A prototype can be developed based on minimal requirements and then refined until the product is ready for production use.

This approach requires that the following conditions are met,

1) you have a window of opportunity to make use of development staff that might not be available later,

2) your users and sponsors are open to getting engaged later in the process (ultimately they must get involved)

3)your sponsors and senior user management are…

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When an aggressively price war breaks out reducing margins all over the market, it may be perceived as marketing strategy, however this could lead to costly and unexpected repercussions.
To stand above the competition, without recurring a competition based in price, worldwide organizations are searching for distinct way of providing value not only to their customers but also without compromising its own sustainability.

Nowadays, the concept of value-based selling has become a major concern of analysis.
In his book, Tom Reilly (2003) address a theme regarding the challenges that managers face nowadays – compete aggressively and profitability, not just competing in price but selling superior value.
Moorman, Ruddell, & Sims (2013) defended that the pursuing of value-based selling (VBS) approach will differentiate winners from losers in business-to-business markets.
Despite this, there is a need to investigate and conceptualize the implementation of a solid VBS approach in an organization and its sales force, in order to improve the customer orientation behavior and the search for, always, creating and offering…

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“It is not on requirements”, it has become one of the quotes most spoken by project managers these days. This approach is typical of a Waterfall project management model. For those who do not know what it is, the Waterfall model, assumes that before starting any kind of development in the project, all requirements must be perfectly closed, and accepted by the customer.

It is therefore a linear process, first requirements are defined, then a work breakdown structure (WBS) is created, project team draw up estimates for the tasks to be performed and finally the project manager builds the project plan with tasks, durations, precedence’s, allocates resources and calculates when the project will end. In a very simplistic way, this is what happens in a typical waterfall project. This type of model is very useful in projects where the requirements are unlikely to be changed (for example the construction of a bridge), or where the success of the project is defined by completion of all scope.
However, today I like to write about software projects. There are critical software projects (software from a nuclear power plant, or software of a spaceship of NASA), but the vast majority of the software produced it´s not critical. On most of the times, the requirements are changed as the project is progressing, either because the business or the market has evolved, or some requirements are no longer necessary. The software lifecycle is decreasing, changing constantly, and…

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