The macroeconomic context has recently imposed aggressive rules to the financial market and to all agents acting on it. The cost of money fell sharply and the risk premium rose as never before. The sales model of financial assets began to follow a new paradigm, more rational, balanced and sustainable. The ability to assess the risk has become the most important competence for the sector, instead of the sales competence. Winning has in its client’s portfolio a wide range of companies in the sector both national and international. One of the main services we offer to the market is the organizational intervention projects to create areas of competence in terms of Project Finance and Business Cases, endowing organizations with higher capacities to know how to evaluate projects with rigor, both in a perspective of financing for market and at the level of portfolio investments and internal initiatives. Winning has the highest international certifications both from the ROI Institute and the International Institute of Business Analysis, having developed in recent years a wide range of research and publications in the area.
The digital transformation in the banking industry symbolizes an emerging turning point despite the advantages resultant from technological progress and the need for companies to develop their activity in online environment, through the provision of new services and new contact channels with their customers, banking companies have also experienced some issues with the security of available information in the digital environment. Therefore, it is necessary to adapt the information systems to the new trends and develop a digital "winning strategy" based on market dynamics and consumer behavior, enhancing the potential of the digital investment and its creation.
There is a mismatch between supply and demand for banking products, since they are not aligned with the evolution of consumer behavior in emerging markets. Thus it is considered imperative that companies develop innovative products, tailored to the needs of its customers
Due to the needs of legal compliance, in particular under the guidelines submitted by the Basileia agreements and the financial markets, it is indispensable that companies ensure internal compliance and risk standards for industry protection.