Business Case Challenge
The first round of ‘The Business Case Challenge’ organized by Business Case Institute, in partnership with WINNING Scientific Management and Católica MOVE was held on 13th February in University NOVA – SBE.
60 students have participated in this first round which proved to be a real success!
The interview with Leandro Pereira, CEO of Scientific Management WINNING, is available to get to know all the details of this initiative.

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NEW IMS – Testimony
WINNING attended the New IMS Information Management School with Leandro Pereira as guest speaker at the Information Systems Seminar Chair.
Watch the testimuony of Carina Albuquerque, student of the degree of Systems and Information Technologies.

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BCBOK Guide
The Purpose of the BCBOK® Guide
A Guide to the Business Case Body of Knowledge
The BCBOK® Guide aims to help organizations evaluate the impact of their investment management decisions for the creation of value and economic sustainability through scientific management processes.
The BCBOK® contains the standard generally recognized as a good practice for business cases. The Business Case Body of Knowledge is a methodology composed by a set of knowledge, skills, tools and techniques which, when appropriately applied in any given initiative, it enhances the chances of a successful management decision towards a project investment.
Login or register as a BCI® member to download or read more here!
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TRAINEE Program 2016
WINNING gives your employees a successful career. In a spirit of harmony and teamwork and in a demanding environment, talent, flexibility and professional growth are rewarded.
The process of transformation and growth of the WINNING consultants is carried out through a professional development plan accompanied by a senior team tutor who establishes milestones and stages defining a personalized career plan that aims to develop and enhance the skills of the consultant.
We are looking for Trainees with Bachelor’s or Master’s degree complete, with an average of 14 or higher in:
– Management
– IT and Business Management
– Information Management or similar
– Computers, Computer Engineering or similar
– Age less than 30 years
– Availability to start the internship on July 4, 2016
The internship will last for 9 months, with the possibility of integration into the company’s.
Join us, WINNER!
Send us your application.
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The Business Doctor

In the New Business program of the TV Economic, Leandro Pereira, CEO of WINNING, assumes as “the Business Doctor”.
Watch the interview and do not hesitate to ask us for a diagnosis!
WE REINVENT YOUR BUSINESS MODEL!
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Human Capital

In the Human Capital of Economic TV program, Leandro Pereira, CEO of WINNING, explains the 10 Most Critical Skills of the Future, for Professionals and for Organizations.
Watch the interview… BECOME WINNERS. TOGETHER!
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Management Recruitment
In an increasingly fast and competitive economy, marked by the age of advanced robotics and artificial intelligence, the world of work is constantly changing and several studies have stated that casting errors always have negative consequences for companies.
It is known that a bad decision in hiring a candidate who earns, for example, 50 thousand euros per year can leverage a cost of 125 thousand euros, for the organization. These are the main reasons why we have launched the WINNING Management Recruitment program, which includes technical and behavioral assessment, career roadmap, training and coaching for applicants, for the effective development of TOP SKILLS 2020 skills, which are the benchmark for High-performance professionals for the next five years, as recommended by the World Economic Forum1.
The TOP SKILLS 2020 framework is structured in 4 areas of analysis of Hard Skills and Soft Skills:
– Technical skills
– Business Skills
– Leadership Skills
– Personal skills

Anyone looking for the Management Recruitment service receives a Candidate Barometer that allows immediate evaluation through parameters that are based on objective criteria that result from the TOP SKILLS 2020 framework, such as the candidate’s certifications and experience, the most relevant projects According to the sector of activity and intended functions) and the practical results of the various tests that are carried out to the candidate’s competences: technical, negotiation, leadership, communication and behavioral tests.
The WINNING Consulting team has many years of experience in the industries for which they are recruiting. The accumulated expertise and know-how ensure the highest qualification for the selection and recruitment of top candidates in several sectors: Banking, Insurance, Retail, Hospitality and Tourism, Information Systems, Transportation, Distribution, Industry, Services, Telecommunications , Education, Energy, Construction, Media, Health and Public Administration.

Download the technical file of R&S process
A casting error always has consequences for organizations. First, in financial terms, but especially worrying, may be the negative impacts on the organizational climate. The WINNING Management Recruitment R & S process is based on the most advanced research methodologies, together with an in-depth knowledge of the market requirements and the critical skills required of professionals.
If you are in the process of recruiting in your organization, WINNING Management Recruitment is the partner you are looking for. Our R & S consultants are highly specialized and will help you find the best professionals for the vacancies you have available. Contact us via email: recrutamento@winning.pt or via phone: +351 218 963 030
Become WINNERS. Together!
______________________________________
1- References about the study of World Forum Economic
http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_Jobs.pdf
http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_GenderGap.pdf
http://www.weforum.org/agenda/2016/01/the-10-skills-you-need-to-thrive-in-the-fourth-industrial-revolution
http://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond
In an increasingly fast and competitive economy, marked by the age of advanced robotics and artificial intelligence, the world of work is constantly changing and several studies have stated that casting errors always have negative consequences for companies.
It is known that a bad decision in hiring a candidate who earns, for example, 50 thousand euros per year can leverage a cost of 125 thousand euros, for the organization. These are the main reasons why we have launched the WINNING Management Recruitment program, which includes technical and behavioral assessment, career roadmap, training and coaching for applicants, for the effective development of TOP SKILLS 2020 skills, which are the benchmark for High-performance professionals for the next five years, as recommended by the World Economic Forum1.
The TOP SKILLS 2020 framework is structured in 4 areas of analysis of Hard Skills and Soft Skills:
– Technical skills
– Business Skills
– Leadership Skills
– Personal skills
Anyone looking for the Management Recruitment service receives a Candidate Barometer that allows immediate evaluation through parameters that are based on objective criteria that result from the TOP SKILLS 2020 framework, such as the candidate’s certifications and experience, the most relevant projects According to the sector of activity and intended functions) and the practical results of the various tests that are carried out to the candidate’s competences: technical, negotiation, leadership, communication and behavioral tests.
The WINNING Consulting team has many years of experience in the industries for which they are recruiting. The accumulated expertise and know-how ensure the highest qualification for the selection and recruitment of top candidates in several sectors: Banking, Insurance, Retail, Hospitality and Tourism, Information Systems, Transportation, Distribution, Industry, Services, Telecommunications , Education, Energy, Construction, Media, Health and Public Administration.
Download the technical file of R&S process
A casting error always has consequences for organizations. First, in financial terms, but especially worrying, may be the negative impacts on the organizational climate. The WINNING Management Recruitment R & S process is based on the most advanced research methodologies, together with an in-depth knowledge of the market requirements and the critical skills required of professionals.
If you are in the process of recruiting in your organization, WINNING Management Recruitment is the partner you are looking for. Our R & S consultants are highly specialized and will help you find the best professionals for the vacancies you have available. Contact us via email: recrutamento@winning.pt or via phone: +351 218 963 030
Become WINNERS. Together!
______________________________________
1- References about the study of World Forum Economic
http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_Jobs.pdf
http://www3.weforum.org/docs/WEF_FOJ_Executive_Summary_GenderGap.pdf
http://www.weforum.org/agenda/2016/01/the-10-skills-you-need-to-thrive-in-the-fourth-industrial-revolution
http://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond
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Data Science

DATA SCIENTIST Course … Why?
A decade ago, data scientists were not a profession. But the international popularity that now holds, and that is spreading to the international market, demonstrates the clear orientation of companies to the paradigm of data science, important to deal with the immense and dispersed volume of information that can not and should not be ignored, Since it integrates important insights and business secrets. Many compare it to a virtual gold mine whose exploitation depends on the knowledge and talent of data scientists, professionals whose sphere of action combines the best of three worlds: business and business, mathematics and information technology.
Worries about:
- How to retain customers?
- How to attract more customers?
- How to increase sales margins?
- How to reduce costs?
- How can we anticipate trends in the sector concerned?
- How to understand customers’ consumption habits?
- How to increase cross-selling?
- How to avoid customer abandonment?
The increasing complexity of the world and business has been increasing the negative impacts of the gaps in the decision-making process, and therefore, it is increasingly important to ensure high predictability of decisions, while at the same time reducing risk Associated.
The information circulates to a fugacity that prevents the rapid understanding of it, and therefore, the ability to relate causes with effects, as far as the events are concerned, represents a competitive advantage for companies. In response to these current market needs comes the WINNING Data Science Course, with the maximum objective of filling those that are the most important needs of the current Manager when making a decision, based on Management, Science and Technology.
Watch the testimonys, in vídeo, of the trainees who have already taken our course!
Recipients
- Business Analysts
- Business Analytics
- Business Intelligence
- Consultants IT
- Consultants
Next edition dates
- Between September 4 and December 4 (post-work hours)
Training Location
- WINNING Scientific Management
Portugal Office (Lisbon)
Registration Value* (after 15 of July 2017)
- 2.499,00€+IVA
Payment methods
- Upfront with 5% discount
- In 10 months without interest (10 pre-dated checks)
* Optional MCI Certification – 300,00€+IVA
You can download the course datasheet here.
Contact for more information and inscriptions: formacao@winning.pt | +351 218 963 030
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Certification in Innovation

WINNING launches the Certified Innovation Manager (Level 1), course, the first course in Portugal that certifies innovation professionals in partnership with the Global Innovation Management Institute (GIMI), on September 29th and 30th. The structure of GIMI’s preparation and certification program allows the professionals who manage innovation in their companies to recognize their competencies in this area through certification and also to contact new methodologies to support their tasks. On the other hand, it is a program that allows companies from the most varied sectors to have the opportunity to prepare their employees so that, in their daily lives, they apply internationally recognized tools and methodologies that allow them in a faster way Leverage ideas with potential and turn them into successful solutions in the market.
Watch the interview… BECOME WINNERS. TOGETHER!
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The Campaign ROI
Do you know the ROI generated by your campaigns?
The current context of instability and unpredictability forces organizations to continuously evolve, to know how to take advantage of business opportunities and to be able to derive benefits from the investments they make. On the other hand, the effects of globalization, the scarcity of resources, rapid technological advances and the existence of less and less loyal customers have been putting more pressure on marketing directions to act on time in order to promote the continuous growth of their competitive advantages.
In this sense, increasing competitiveness requires that any organization be equipped and equipped with the tools that allow the continuous “auscultation” of the market to gather critical business information and to understand the customer journey, in order to follow the evolution and the Trends, as well as identifying new needs, with a view to defining which solutions deliver an interesting value for money to the customer (economically most advantageous solution in terms of quality / price) and in return, being able to satisfy current customers as well as capture new customers. In short, one of the secrets of an organization’s success lies in the deep understanding of its customers’ problems (why they choose my brand – why they do not buy other products of my brand – why they buy from the competition – what their concerns are) Define their portfolio of products / services to offer in the market.
In addition to defining an adequate supply to the existing market potential, it is absolutely critical to also know how, when and what matter to communicate to consumers. In this context, the role of marketing is fundamental in terms of increasing the company’s market share, attracting new customers and maintaining current customer satisfaction.
To this end, hundreds of organizations allocate a high proportion of their annual budget to the marketing department, which requires marketing managers not only to be able to justify to their Administration the expected economic impact of the initiatives that will consume this budget, Know of the initiatives selected that will capture the greatest value for organization.
In this field, the role of the Scientific Business Case is crucial in supporting marketers in estimating the economic benefits generated by a particular initiative (e.g. advertising campaigns, protocols, events, launching a new product / service, among others) and consequently In deciding to invest in this or that initiative.
The Business Case Scientific seeks to apply internationally tested techniques, with validated and proven results in several contexts that, when correctly applied, allow to sustain a decision with more rationality and free of desires or expectations that often destroy the economic results of companies.
In addition, this management tool advocates, on the one hand, the measurement of economic benefits after implementation of the initiative, with the purpose of determining the causes that are the basis of possible deviations verified, on the other hand, the identification of the factors that have Deviations, the measurement of their relevance, the implementation of preventive and corrective measures as well as obtaining the lessons learned to support future investments.
Given this scenario, the mission of marketers is increasingly demanding and with less room to make mistakes in their decision making that are crucial to achieving organizational success.
By Cláudia Teixeira
Head of Benefits Management Competency Center at Winning Scientific Management
CEO Business Case Institute
Do you know BCBOK® Guide v1.0?
The Business Case Institute has just launched the Business Case Body of Knowledge Version 1.0 – an internationally published methodology whose mission is to help organizations evaluate the impact of each management decision on the level of investment or expenditure for value creation and Economic sustainability through scientific management processes.
For more information on this subject, see the link.
Do you know the ROI generated by your campaigns?
The current context of instability and unpredictability forces organizations to continuously evolve, to know how to take advantage of business opportunities and to be able to derive benefits from the investments they make. On the other hand, the effects of globalization, the scarcity of resources, rapid technological advances and the existence of less and less loyal customers have been putting more pressure on marketing directions to act on time in order to promote the continuous growth of their competitive advantages.
In this sense, increasing competitiveness requires that any organization be equipped and equipped with the tools that allow the continuous “auscultation” of the market to gather critical business information and to understand the customer journey, in order to follow the evolution and the Trends, as well as identifying new needs, with a view to defining which solutions deliver an interesting value for money to the customer (economically most advantageous solution in terms of quality / price) and in return, being able to satisfy current customers as well as capture new customers. In short, one of the secrets of an organization’s success lies in the deep understanding of its customers’ problems (why they choose my brand – why they do not buy other products of my brand – why they buy from the competition – what their concerns are) Define their portfolio of products / services to offer in the market.
In addition to defining an adequate supply to the existing market potential, it is absolutely critical to also know how, when and what matter to communicate to consumers. In this context, the role of marketing is fundamental in terms of increasing the company’s market share, attracting new customers and maintaining current customer satisfaction.
To this end, hundreds of organizations allocate a high proportion of their annual budget to the marketing department, which requires marketing managers not only to be able to justify to their Administration the expected economic impact of the initiatives that will consume this budget, Know of the initiatives selected that will capture the greatest value for organization.
In this field, the role of the Scientific Business Case is crucial in supporting marketers in estimating the economic benefits generated by a particular initiative (e.g. advertising campaigns, protocols, events, launching a new product / service, among others) and consequently In deciding to invest in this or that initiative.
The Business Case Scientific seeks to apply internationally tested techniques, with validated and proven results in several contexts that, when correctly applied, allow to sustain a decision with more rationality and free of desires or expectations that often destroy the economic results of companies.
In addition, this management tool advocates, on the one hand, the measurement of economic benefits after implementation of the initiative, with the purpose of determining the causes that are the basis of possible deviations verified, on the other hand, the identification of the factors that have Deviations, the measurement of their relevance, the implementation of preventive and corrective measures as well as obtaining the lessons learned to support future investments.
Given this scenario, the mission of marketers is increasingly demanding and with less room to make mistakes in their decision making that are crucial to achieving organizational success.
By Cláudia Teixeira
Head of Benefits Management Competency Center at Winning Scientific Management
CEO Business Case Institute
Do you know BCBOK® Guide v1.0?
The Business Case Institute has just launched the Business Case Body of Knowledge Version 1.0 – an internationally published methodology whose mission is to help organizations evaluate the impact of each management decision on the level of investment or expenditure for value creation and Economic sustainability through scientific management processes.
For more information on this subject, see the link.
- Published in News
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