Winning attended the III Simpósio ISCTE where was discussed current trends and challenges currently faced by training programs and it was also an opportunity to strengthen bridges between academic research and professional practice.

Cláudia Teixeira, Manager at Winning Management Consulting, refered that “Although the well advanced practices on how to estimate and measure business initiatives benefits, it is still an uncommon practice to apply this knowledge and methodologies on HR initiatives, in particular, training programs.”

The ability to keep a business sustainable in such a current globalized world, hugely comes from the human capital in organizations, or in other words, from the dynamic competences owned by the company teams. For this reason, the investment in professional training is increasing hence the need on assuring that the right training programs are implemented and contributing to the business goals.

Cláudia shared that although the increasing investment on training human capital, most organizations fail to deliver the intended results. Some of the causes of this return failure is due to:

• Poor definition of the business goals and lack of training alignment to strategic axes
• Lack of up-front analysis (needs deep assessment)
• Poor definition of the impacts expected
• Inappropriate training program to the purpose
• Lack of Managers involvement
• Lack of training follow-up and application evaluation
• Poor quality of the training delivered
• No methodology defined

Cláudia Teixeira also reinforced the importance of knowing how to measure the ROI in Training: “it is becoming a critical skill to HR Executives as they need to justify whether that investments were effective, whether there was any return generated with the training programs to their organization employees and ultimately if there was a contribution to the business goals.”

Knowing how to estimate a training program benefits and make the right decisions is a demanding key skill to Human Resources Executives who are playing a strategic role together with the top management.

How do you justify the training investment to your management?

Knowing how to measure the ROI in Training is a growing skill required to HR Executives, which allow them to evaluate the estimated value for each training program towards the right decision-making. By knowing the estimated return and making the right training investments, HR will be able to justify the need on qualifying people, get the required budget approved and fulfil the end goal of responding to market competition and retaining talents.

Knowing how to measure the ROI in Training is becoming a critical skill for HR Executives as they need to justify whether that investment was effective, or in other words, whether there was any return generated with the training programs to their organization employees and ultimately to the business goals.

know more about the 5 Level’s of ROI Methodology applied by Winning that not only provides the capability to evaluate program performance, but also improves the design of programs for optimal impact.

How to increase benefits realization likelihood?

Usually people think that a strong business case together with a proper business analysis requirements definition and an effective project management are enough to ensure benefits as a natural flow-on. However, according to Harvard Business Review, about 70% of the projects fail on delivering the planned benefits and there is an increasing trend of this number. So, does it worth expect benefits realize on their own? Can we increase sharply the likelihood of realization by having an active role during the project?

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Didn’t have the chance to attend the Webinar “Pereira Diamond Benefits Model” together with APM- Association for Project Management? Leandro Pereira and Claudia Teixeira present the conceptual model developed to support managers to take the right investment decisions to maximize the ROI of the projects and the generated value for its stakeholders.

More than 500 registered users from several countries watched the Webinar,  see it now!