The macroeconomic context has recently imposed aggressive rules to the financial market and to all agents acting on it. The cost of money fell sharply and the risk premium rose as never before. The sales model of financial assets began to follow a new paradigm, more rational, balanced and sustainable. The ability to assess the risk has become the most important competence for the sector, instead of the sales competence. Winning has in its client’s portfolio a wide range of companies in the sector both national and international. One of the main services we offer to the market is the organizational intervention projects to create areas of competence in terms of Project Finance and Business Cases, endowing organizations with higher capacities to know how to evaluate projects with rigor, both in a perspective of financing for market and at the level of portfolio investments and internal initiatives. Winning has the highest international certifications both from the ROI Institute and the International Institute of Business Analysis, having developed in recent years a wide range of research and publications in the area.